EMMEFURS was founded in 2013 by Massimo Gervasini, who followed in the footsteps of his mother, Elsa Oldoini, founder of the historic fur atelier established in 1948. Having entered the fur industry in 1983, Massimo has carried forward a family tradition rooted in craftsmanship and excellence.
The atelier features an in-house tailoring workshop where every garment is created using traditional artisan techniques, ensuring each piece is unique, one of a kind and 100% Made in Italy.
Carefully selected EMMEFURS furs are available in a variety of cuts and styles designed to suit women of all ages. Particular attention is also given to accessories, including muffs, handbags, scarves, ushankas, hats, collars and fur earrings.
The collection also extends to fur home accessories, adding elegance and refinement to interior spaces.
EMMEFURS services include:
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Sale of fur garments, accessories and home décor
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Fur storage and maintenance
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Fur remodelling and restyling
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Slow Fur, a concept that makes fur more affordable and sustainable through the reuse of existing garments
Slow Fur: Beautiful, Affordable and Sustainable
Slow Fur is built around three key principles:
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Beautiful – each garment is completely redesigned with a contemporary, modern style.
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Affordable – it costs significantly less than a garment made from new fur.
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Sustainable – no new raw materials are used, as existing fur garments are carefully reworked and given a new life.
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